Arts in America | Prof. Eugenie Brinkema and Two Museums Take on Performative Masculinity, Looksmaxxing, Incels, and Other Macho Buzzwords That Don’t Belong There.

Published on: May 20, 2026

Amanda van Hesteren: I Want to go Higher (still), 2023. ©Amanda Van Hesteren.

“Beyond the Manosphere: Masculinities Today” is a clickbait thirst-trap trend-driven symptom of everything wrong with museums entering the attention-economy game. The veneer of urgency and cultural relevance feels forced and already dated. It’s the tweedy teacher saying “No cap” two years too late—while also using it slightly wrong. I believe the kids call this “cringe.”

In Art in America, written by Eugenie Brinkema.